New digital ecosystem

International logistics company GEFCO wants to seamlessly integrate its updated brand promise and design into a new digital ecosystem. To do this, they want to create an interactive web environment that both reflects the brand's innovation and excellence and supports all marketing and service deliverables.

The challenge is to set up a platform that hosts 40 websites in different languages and can be easily maintained and updated. At the same time, it must be ensured that all international GEFCO teams can operate independently in content management.

Together with GEFCO, we created a digital ecosystem that reflects the new identity and signature of the logistics company. The ecosystem includes a master site that centrally communicates GEFCO's brand identity, philosophy and services in a performance-driven way. In addition, 39 country-specific websites in different languages support the brand's local presence in the markets where GEFCO operates.

In line with the updated brand promise "Partners United", the new platform meets GEFCO's digital requirements and integrates numerous business-oriented functions into the design. These include, for example, a quick contact function and a link to GEFCO's customer tools. The company uses accurate text and creative assets to illustrate how it fully supports its customers.

The new web platform makes it possible to deliver GEFCO content quickly and individually to all markets. In addition, we ensure that the ecosystem is continuously developed and maintained over time. In doing so, the central as well as local client teams remain independent in their content management and can flexibly publish the content on the landing pages that are relevant for the respective region.