New ways to create an emotional brand
Challenge
Studiosus had a clear goal: to reach educated, travel-loving target groups and convince them as a modern, approachable, and likeable brand. But this audience demands more than advertising. Our analysis made it clear: Only a well-crafted, high-quality communication strategy can create true relevance and foster an emotional connection with the brand.
Top content meets smart media
Solution
To reach the discerning, intellectually curious target group of young and young-at-heart travelers, we knew we had to go beyond traditional ad formats. Our insight? This audience doesn't just consume content mindlessly – they actively seek valuable information and human connection.
So, we put a corporate podcast at the heart of our campaign – an editorially driven format, perfect for delivering authentic value and building a deeper emotional connection. We developed a smart content concept that went beyond the usual travel talk. Centered around insider tips on extraordinary urban destinations and guided by the unmatched knowledge of our most valuable ambassadors – Studiosus tour guides – we created a podcast that stood out in a saturated travel media landscape. Expert storytelling, real voices, and unique perspectives helped us craft a format that could not only compete, but lead.
Yet even the best content means little if it goes unheard.
Our holistic solution Audio NCC fuses content excellence with smart media campaigning for guaranteed reach and relevance. We built a dedicated podcast landing page and launched a native teaser campaign designed to attract, not chase, our audience. Leveraging a pull-based strategy, only users with a genuine interest in our topics and travel destinations were brought to each episode. The result: maximum relevance, measurable impact, and brand affinity that lasted well beyond the last minute of the audio.
This wasn’t just another podcast. It was a branded experience that informed, inspired, and most importantly, moved our audience.
Our custom ad impact study proved the success of our campaign: Results for awareness, consideration, first choice and brand perception went through the roof.
Key Facts
"With this podcast, we've created high-quality content that emotionally charged our brand and truly reached and moved our target audience. The smart pull campaign ensured we connected with exactly the people interested in our content. And the results of the impact study confirm it: branded audio boosts sympathy and trust in our brand, changes perception – and delivers real results."
Marketing Management
Studiosus
