Agency
Location
Industry
Retention over Rising Costs
Challenge
Due to rising health insurance contributions in 2025, we shifted our communication focus to customer retention and consistently implemented this within the "EMPOWERING YOU" brand platform. The communicative lever was the topic of “stress”, which became the basis for our campaign.
Healthcare at a Click
Solution
Within our communication platform "You can, let‘s do it," we aim to showcase TK’s digital services and demonstrate how stress can easily be avoided with just one click. Our campaign makes it clear that digital services empower people to conveniently and stress-free take their health into their own hands—directly through TK’s digital offerings.
Let's get in touch!
Celina Stammerjohann
Serviceplan Hamburg
Let's get in touch!