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  • What AI agents can already do for companies

    AI agents are transforming how businesses are managed – they not only deliver efficiency, but also a genuine strategic advantage.
    21.Aug.2025
  • Our path to becoming a global data powerhouse

    Meaningful data is essential for future-oriented decisions, yet many advertisers hesitate to store their data in centralized in agency databases. Mediaplus takes a different approach: with Data-Mesh, clients maintain control over their data while also enabling its use for specific projects via an interface or data pipeline.
    20.Aug.2025
  • privateer-space-trash-signs-mobile.jpeg

    Privateer - Space Trash Signs

    The first astronomical constellations made from space debris.
    13.Aug.2025
  • Grana Padano - Our future has AI history

    Grana Padano, with its long history, wants to connect with younger audiences. But how can we tell new generations about the world’s most consumed DOP cheese?
    13.Aug.2025
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  • GORE-TEX appoints Mediascale as media agency

    The Mediaplus Group and its subsidiary Mediascale lead strategy, planning & media buying in EMEA and the US – with full-funnel data and brand expertise.
    20.Aug.2025
  • Record Year for Serviceplan Group

    Serviceplan Group has closed the current fiscal year with another record result, achieving fee revenue of €866 Million (+6%).
    20.Aug.2025
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In this edition of TWELVE Mail, we explore how creativity can connect brands with people in ways that are relevant, lasting — and built to make a difference. We introduce former and new Sparkies and Young Lions who are shaping the creative future. Plus: AI agents as brand guardians – and how we find our bearings amid the rapid evolution of our industry.

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