+26%​

Homepage visits vs. previous year

+400%

CTR above benchmark

-80%

CPC below benchmark

Agency

Mediaplus Austria

 

Client

Geizhals Preisvergleich Austria

 

Year

2026

Overview

With Run the G, Geizhals developed an innovative campaign that combined movement, gamification, and digital interaction. Using the fitness app Strava, users traced the iconic "G" and became part of an interactive challenge. The result was an attention-grabbing brand experience, which activated the community, drove high engagement rates, and brought the Geizhals brand to life in a unique way.

Challenge

Turning the community into ad space

Geizhals is the platform for comparisons. Comparisons are everywhere in running, yet the brand had played almost no role in the running community. The task was to integrate Geizhals into this culture authentically and turn high brand awareness into active engagement with the brand.

The task: an idea that credibly connects Geizhals with running. It needed to activate the community and generate attention beyond traditional advertising.

With "Run the G," the iconic Geizhals "G" became a playful challenge. Runners were invited via Strava to trace the logo with their running or cycling routes and share their results. The goal was to drive interaction and engagement, create user-generated content, involve the community, and position Geizhals as an innovative, relevant brand within running culture.

Solution

All of Austria runs the G

With "Run the G," we made Geizhals part of running culture. The idea came from an insight: running thrives on comparisons, whether pace, distance, elevation gain, or equipment. That is exactly what Geizhals stands for. Our strategy was therefore not just to advertise the brand, but to bring it to life.

At the heart of the campaign was a four-week challenge on Strava: Users traced the iconic Geizhals "G" with their running and cycling routes and shared their results in the Geizhals Run Club. The best Gs were rewarded with new running gear, which winners could put together via Geizhals. The challenge was activated through influencers, paid social, and DOOH along popular running routes.

We put particular effort into developing an idea that credibly connects the brand and the running community. The outcome: high reach, strong interaction rates, and a fast-growing run club on Strava. Geizhals became relevant to a new target audience and successfully turned brand awareness into active brand engagement.

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Geizhals-Run-the-G-Jogger-die-von-Hand-gegriffen-werden
Andrea Spielmann

 

"As a comparison platform, we are always looking for new ways to bring our brand to life. With 'Run the G,' we translated our core competence into running culture in a creative way and reached people exactly where their passion lies: running."

 

Michael Nikolajuk
Head of Marketing & Communications
Geizhals Preisvergleich

KEY TAKEAWAYS

#1

Comparison connects brand core and running culture

#2

Bring the brand to life instead of just advertising it

#3

Reach through participation instead of advertising pressure

More Cases from Mediaplus

About Mediaplus

Mediaplus is one of the largest independent media agencies in Europe and part of the Serviceplan Group — an integrated communications network headquartered in Munich. Founded in 1983, the agency group today brings together around 2,200 specialists across more than 20 wholly owned offices in Europe as well as markets in Asia, the Middle East, and North America. Through partner locations, Mediaplus maintains a presence at 42 sites worldwide. Its service portfolio spans Media Strategy & Innovation, Media Planning & Buying, Data & AI, Performance Marketing, Advertising Technologies, and Commerce & Retail Media. Through its group-wide AI framework House of AI, Mediaplus combines proprietary data models with deep market expertise to deliver measurable brand growth for its clients. Mediaplus has repeatedly been ranked among the leading independent media agencies in both the WARC Media 100 and the RECMA Quality Ranking, and was named Media Agency of the Year at the German Media Awards for the fifth time in 2026.

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Bernhard Redl
Mediaplus Austria
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FAQs

In "Run the G," runners and cyclists were invited to trace the iconic Geizhals "G" with their routes on Strava. The routes were shared in the Geizhals Run Club and competed in different categories, such as the fastest, longest, or cleanest "G." The best Gs were rewarded with new running gear, which winners could put together via Geizhals.

The challenge was activated through influencers, paid social, and DOOH along popular running routes. This made the campaign visible exactly where the target audience is active, and the Geizhals "G" became a visible part of running culture.

The campaign reached more than one million runners and made the Geizhals Run Club one of the fastest-growing run clubs on Strava. It also clearly exceeded performance benchmarks, while the community was already asking for the challenge to continue.