Key KPIs in Retail Media Tracking
The performance of retail media campaigns is evaluated using the following key metrics:
iROAS (Incremental Return on Ad Spend) – Measures the ratio of incremental revenue to additional ad spend, indicating the direct impact of advertising efforts.
New-To-Brand (NTB) – Assesses the efficiency of customer acquisition by measuring the ratio of incremental revenue from new customers to additional ad spend.
Halo Effect – Tracks indirect revenue growth in other product categories or sales channels triggered by advertising campaigns.
Cost per Acquisition (CPA) – Calculates the average cost of acquiring a new customer.
CLTV (Customer Lifetime Value) – Estimates the total revenue a customer is expected to generate over their entire relationship with the brand.
ROAS (Return on Ad Spend) – Determines the ratio of ad spend to generated revenue, providing insights into overall campaign profitability.
Conversion Rate – Measures the percentage of users who complete a purchase after clicking on an ad.
Click-Through-Rate (CTR) – Indicates the ratio of clicks to total ad impressions, reflecting ad engagement and effectiveness.
Retail Media Keynote
Discover the key metrics that truly matter and learn how to sustainably boost your ROAS in our Retail Media keynote.
