BACKYARD

Two days. Fifty meters from the convention center. An energy entirely its own.

BACKYARD is an independently curated space during OMR week — no exhibition booths, no main stage.

Instead, a deliberately different format: intimate, curated, and designed for meaningful exchange beyond the rush of the show floor.
Created for everyone who values OMR and occasionally appreciates a place where conversations can slow down, open up, and go as deep as they deserve.

For the first time ever, the Serviceplan Group opens BACKYARD — an entirely new, deliberately curated space created exclusively for this moment.
Set at Claudio’s, just steps from the convention center, BACKYARD is not another side event, but a private setting designed for genuine encounters, meaningful conversations, and an exceptional atmosphere.

We bring together a carefully selected circle of C‑level leaders from Brand, Media, MarTech, Creative, AdTech, and Communications.
 Attendance is intentionally limited to create a space for real exchange, fresh perspectives, and connections that rarely happen at large-scale events.

BACKYARD marks the beginning of a new event format hosted by Serviceplan Group — intimate, intentional, and built around the people shaping the future of our industry.

Secure your spot at the side event – capacity is strictly limited:

Please note: we are currently experiencing technical difficulties.

You will soon be able to register again using the form.