Privacy Notice for Google Maps Intelligence

1. Controller and Contact

The controller responsible for the processing of personal data in connection with Google Maps Intelligence is:

Plan.Net Studios GmbH & Co. KG
Friedenstraße 24, 81671 München
agentic@house-of-communication.com

You can contact our data protection officer at:

Dr. Georg F. Schröder, LL.M.
Serviceplan Group SE & Co. KG
Friedenstr. 24
81671 München
Deutschland
datenschutz@serviceplan.com

2. General Information on Data Processing

This privacy notice applies to the processing of personal data in connection with the use of Google Maps Intelligence.

The Google Maps Intelligence AI Agent analyzes the competitive landscape for any business type through Google Maps data — including nearby competitors, ratings, customer reviews, and geographic coverage gaps. Users provide a natural language query describing the business type and location, and the agent auto-detects the appropriate analysis mode. It supports local scans, national footprint mapping, review deep-dives, and multi-brand comparisons worldwide.

The following categories of personal data are processed by Google Maps Intelligence:

• Content data – e.g. text entries, uploaded files, prompts, outputs
• Usage data – e.g. logs of interactions, timestamps, frequency of use

3. Purposes, Legal Bases, Recipients and Retention Periods

The following provides an overview of the processing operations:

Content data

• Purpose: Execution of Agent functionalities (processing of user input, generation of outputs)
• Legal basis: Art. 6(1)(b) GDPR
• Recipients: Internal systems, subcontracted processors
• Retention period: Deleted after 6 months or upon user request

Usage data

• Purpose: Ensuring IT security, prevention of misuse, service optimisation
• Legal basis: Art. 6(1)(f) GDPR
• Recipients: Internal IT, security service providers
• Retention period: 6 months, unless longer storage is required for security incidents

4. Source of Data

Where personal data are not collected directly from the end user, they originate from:

• Publicly accessible sources (e.g. websites, social media)
• Third parties who provide information for the use of the AI Agent

5. Recipients and Third-Country Transfers

Personal data are disclosed to processors and service providers who support the provision and operation of Google Maps Intelligence (for example hosting providers, IT service providers, customer support). These recipients process personal data only on the basis of contractual agreements and in accordance with instructions.

Transfer based on Standard Contractual Clauses (SCC)

Personal data are transferred to recipients located in the United States. There is no adequacy decision by the European Commission for this country. To ensure an appropriate level of data protection, the transfer is carried out on the basis of Standard Contractual Clauses adopted by the European Commission pursuant to Art. 46 GDPR. A copy of these clauses can be obtained from us at any time.

6. Retention Period

Personal data are retained only for as long as necessary to achieve the purposes described in this privacy notice or as long as statutory retention obligations require. Where possible, the specific retention periods are set out in the table above. If exact periods cannot be specified, the criteria used to determine the retention period are applied, such as the expiry of statutory limitation periods (typically three years), statutory tax and accounting retention obligations (up to ten years), or the termination of the contractual relationship.

7. Automated Decision-Making and Profiling

Google Maps Intelligence does not carry out automated decision-making within the meaning of Art. 22 GDPR.

8. Rights of Data Subjects

You have the following rights under the GDPR:

• Right of access (Art. 15 GDPR) – to obtain confirmation as to whether personal data concerning you are being processed and to receive a copy of such data.
• Right to rectification (Art. 16 GDPR) – to request the correction of inaccurate or incomplete personal data.
• Right to erasure (Art. 17 GDPR) – to request the deletion of personal data under the conditions set out in the GDPR.
• Right to restriction of processing (Art. 18 GDPR) – to request that processing be limited in certain circumstances.
• Right to object (Art. 21 GDPR) – to object to the processing of your personal data based on legitimate interests.
• Right to data portability (Art. 20 GDPR) – to receive the personal data you have provided in a structured, commonly used and machine-readable format, and to transmit those data to another controller.

To exercise these rights, please contact us using the contact details provided above.

In addition, you have the right to lodge a complaint with a supervisory authority under Art. 77 GDPR. You can usually contact the supervisory authority of your habitual residence, your place of work, or the place of the alleged infringement. A list of data protection supervisory authorities in the European Union, including contact details, is available here.

9. Obligation to Provide Data

The provision of certain personal data is necessary for the use of the AI Agent. Without these data, the service cannot be provided.

10. Amendments to this Privacy Notice

This privacy notice is updated whenever changes in the processing of personal data occur. The current version is always available at this link: https://www.house-of-communication.com/de/en/brands/plan-net/landingpages/agentic-services/google-maps-intelligence/privacy-policy.html / within the Agent interface.