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  • The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

    In today’s fast-changing world, standing still is the biggest risk. For businesses to thrive, they must embrace change, drive innovation, and question everything – all of which require courage.
    27.Aug.2025
  • What AI agents can already do for companies

    AI agents are transforming how businesses are managed – they not only deliver efficiency, but also a genuine strategic advantage.
    21.Aug.2025
  • privateer-space-trash-signs-mobile.jpeg

    Privateer - Space Trash Signs

    The first astronomical constellations made from space debris.
    13.Aug.2025
  • Grana Padano - Our future has AI history

    Grana Padano, with its long history, wants to connect with younger audiences. But how can we tell new generations about the world’s most consumed DOP cheese?
    13.Aug.2025
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  • "Together We Are Unlimited": Innovation Day 2025 celebrates collaboration

    Under the motto "Together We Are Unlimited", Innovation Day 2025 showcases the power of collaboration, expertise and technology with international speakers.
    27.Aug.2025
  • Mediaplus Wins International Media Account for Motel One

    Motel One is a top German hotel brand. Since August, it has relied on Mediaplus for media strategy, planning & buying in DACH and the UK—for both its hotel brands.
    26.Aug.2025
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In this edition of TWELVE Mail, we explore how creativity can connect brands with people in ways that are relevant, lasting — and built to make a difference. We introduce former and new Sparkies and Young Lions who are shaping the creative future. Plus: AI agents as brand guardians – and how we find our bearings amid the rapid evolution of our industry.

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