Creators’ Paid Communities: Yay or Nay for Brands?
How brands build paid communities on Twitch, YouTube, and Instagram by offering real value, giving creators freedom, and fostering authentic collaborations.
TWELVE is our platform for communication, inspiration and meaningful discussion. Using a variety of media formats, we address relevant topics, share practical knowledge and experiences, present new approaches and perspectives, and provide valuable insights.
Rügenwalder & Serviceplan Give Pop Fans €100K Media Space
Rügenwalder Mühle, with Serviceplan Hamburg and Serviceplan Culture, gave Berlin pop fans €100K in media space, showing brands as enablers of culture and community.
Serviceplan Group named Independent Network & Agency 2025
Serviceplan Group was named Independent Network of the Year at Cannes Lions 2025, winning a record 19 Lions, while Serviceplan Munich earned Independent Agency of the Year.