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Featured
  • Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

    AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
    28.Jul.2025
  • Matthias Brüll steht neben Karin Immenroth im House of Communication München

    Horizont interview with Matthias Brüll & Karin Immenroth

    Mediaplus is pursuing a global data strategy that efficiently connects markets and drives AI-enabled processes. In an interview with Horizont, our Global CEO Matthias Brüll and Karin Immenroth, Global Chief Data Officer since November 2024, explain why a new data infrastructure is crucial, what role automation plays and why we are not afraid of market consolidation.
    09.Jul.2025
Latest Cases
  • coca-cola-holidays-are-coming-silverside-mobile.jpg

    coca-cola-holidays-are-coming-2024

    Using custom generative AI workflows, we reimagined classic Coca-Cola assets and streamlined the entire production process. The result: a modernized campaign that stayed true to the original’s nostalgic spirit while showcasing the power of innovation.
    29.Jul.2025
  • AC Milan - Her Name in the Game

    AC Milan raises awareness of Italy's Article 131, which allows mothers to pass on their surname by having players wear jerseys with their mothers' names to support a significant change.
    22.Jul.2025
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  • Record Year for Serviceplan Group

    Serviceplan Group has closed the current fiscal year with another record result, achieving fee revenue of €866 Million (+6%).
    30.Jul.2025
  • Serviceplan Group | Serviceplan Group and BMW expand agency model ‘THE MARCOM ENGINE‘

    The Serviceplan Group and the BMW Group are continuing and expanding their successful cooperation within the scope of the agency model "THE MARCOM ENGINE". Following the recent contract extension until the end of 2027, Serviceplan will also be responsible for the majority of asset production as well as the adaptation and rollout of central campaigns.
    28.Jul.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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