With the MAKE Line, we bring order to creative chaos – and efficiency to every frame.
In today’s marketing landscape, brands face common challenges: lack of ownership, disconnected systems, limited expertise, and low transparency, while budgets are decreasing and asset demand is increasing.
The MAKE Line solves these problems with a modular, adaptive, and AI-powered production model that brings structure, scalability, and efficiency.
With the MAKE Line we close the gap between creativity and production - transforming complexity into clarity and ensuring consistent, high-quality results in every stage of content creation.
Our AI powered and end-to-end production pipeline unites strategy production, and delivery into one seamless and agnostic workflow. Built within a Workfront environment, it maps the entire process: from the initial idea through budget approvals and asset production all the way to final delivery – and even further into optimization.
The MAKE Line is more than just a process tool. It’s our central control hub – a single source of truth for everyone involved in the project. With integrated collaboration modules, digital asset management, generative AI processes, production tools, and an intelligent wiki, it enables transparency, reliability, and speed.
The result: clear responsibilities, smooth handovers, and up to 30% more efficiency through automated workflows and improved communication.
In short: the MAKE Line is the new standard for modern content production – scalable, intelligent, and future-ready.
MAKE Line: Our Content Factory Pipeline
DEFINE
From the initial request to briefing and planning – in the first step, we work with you to create the basis for your project using AI and develop a comprehensive playbook to manage production.
DESIGN
In the Master Production phase our proprietary system SP Gen.AI kicks in which ensures legally compliant generation of texts, images, videos and artworks. This is usually combined with traditional production methods such as live-action shoots or CGI.
DELIVER
From craft to scale: The final step in our process involves templating, transcreation, and a thorough content check before delivering the desired assets – fully AI-based and automated.
"Through our tech stack and the right experts within the House of Communication, we are able to deliver content at scale for every brand and occasion."
Serviceplan
