Get a non-binding insight into how the Total Social Integrator uses data to optimize your socia l media channel mix.
The challenge:
Social media platforms operate in their own silos
Instagram, TikTok, Pinterest, Snapchat, Reddit: Each platform follows its own logic, while target audiences naturally switch between channels. Companies see what is happening on individual platforms, but rarely how they interact, overlap, or generate incremental reach. Presence can be measured, but prioritization hardly at all. A systematic approach to harmonizing channel data and targeted budget allocation is lacking in many places.
The solution:
A unified view of all channels
The Total Social Integrator (TSI) from Mediaplus connects fragmented platform worlds into a unified view. TSI shows which channels are relevant for the respective target audience, makes overlaps between platforms transparent, and identifies where incremental reach is actually generated. This results in a data-driven foundation for social media budget planning that is systematic, transparent, and practical.
This is how the Total Social Integrator works
Mediaplus merges reach data from all relevant platforms with target audience data from Global Web Index (GWI) into a single, unified database.
Different platform logics are harmonized so that reach and costs per channel can be directly compared.
The Total Social Integrator determines the channel mix with the maximum net reach for the given budget.
The result is a transparent, decision-ready budget split recommendation for social media planning.
Benefits of the Total Social Integrator
Speak with our experts about your social media channel mix.
Unsere Expertise für Ihren Erfolg
Total Social Integrator FAQs
The Total Social Integrator is a cross-channel tool for planning, simulating, and optimizing social media campaigns. Derived from the Total Video Integrator methodology, it ensures comparability across social channels and enables systematic, campaign-goal-based budget allocation across platforms.
The result is an optimized social media channel split with net reach as the core KPI. The budget split is systematic, transparent, and presented in an easy-to-understand format.
No. The Total Social Integrator is used exclusively by Mediaplus planning teams internally to manage campaign budgets. Advertisers receive the finished, decision-ready channel split without having to work with the tool themselves.
Schedule a non-binding consultation now and discover how to optimally allocate your social media budget.
