Agency
Location
Industry
Take Charge of Your Health
Challenge
As part of the EMPOWERING YOU brand platform, we developed a campaign that emphasizes health should feel less about pressure and self-optimization, and more about self-determination – aiming to increase brand likeability and purchase intent for TK.
Empowering Health, One Step at a Time
Solution
In the campaign, embedded in "You can. Let‘s do it.", we showcase everyday situations full of pressure and expectations, highlighting how TK offerings – such as the TK-OnlineSleeptraining and the Aimo app – create “Empowering You” moments: health isn’t achieved by obligation, but by individual ability. It’s not about perfection, but finding your own path. The pressure disappears, motivation grows, and small steps are enough. This strengthens likeability and willingness to choose TK, while positioning it as an empathetic, digital health partner.
