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Welcome to a New Era of Travel
Challenge
With the Allegris cabin concept, Lufthansa elevates the First Class experience to an entirely new level. More privacy, more individuality, and more comfort with a sense of space that creates a feeling of home, even above the clouds.
The ambition: to anticipate guests’ situational and personal needs right from the very beginning.
Our task: to make this new travel experience tangible and to communicate what "premiumness" means for Lufthansa, and in doing so, create genuine anticipation.
Art Meets Comfort – a Capsule Collection for First Class
Solution
Lufthansa partnered with world-renowned artist Sho Shibuya, celebrated for his gradient paintings of sunrises and sunsets. Together with premium homeware brand Tekla, we created a limited-edition First Class loungewear collection, infused with the comfort and beauty of the sky. The gradient design was inspired by a singular moment above the clouds, printed as part of a capsule collection available exclusively at 30,000 feet.
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