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Best Trends

Issue 1

People, Purpose & Pandemic – these are the core topics that define 2020. Find the first issue of our Best Trends Innovation Update below.

ÜberCreativity Brings Joy

ÜberCreativity Brings Joy

In a world where Covid-19, recession and politics have put moods into a downward spiral, we look at how ÜberCreativity can spread joy across colleagues and culture.

Read more

content overcomes corona

Content overcomes Covid

Ad is dead and content rules? Here are the top five reasons why content should be the communications driver of choice now in particular.

Read more

O'dell Union

A transatlantic union

The chemistry that sparked a partnership which promises to transcend cultural and geographical boundaries? Pereira O’Dell CEO Andrew O’Dell gives insights on the new union.

Read more

ai mediaplaning interview

The AI-ization of media expertise

People or machines – who will be in charge of media planning in the future? Data science and artificial intelligence are indispensable; that much is certain.

Read more

Staudinger Mediaplaning

Media planning too must be sustainable

How sustainable are the media we currently use for advertising, and what might sustainable criteria in media planning look like?

Read more

Amazonisiation platform marketing

“Amazonization”: the new customer-centred type of marketing

To be successful, customer focus is a critical factor. If you want to keep pace, you have to adapt. Reactions to challenges that occur must be effective and from a single source.

Read more

The Power of Rethink

The Power of Rethink

When the world is falling apart, it’s time to create a new one. What advantages Asia and the United States have over Europe, and other exciting ideas from our Innovation Day.

Read more

Next Gen Entertainment

Next Gen Entertainment

New creative content formats: TikTok took viral content to a new level, while the gaming space was repurposed for entertainment.

Read more

Back to Issue #14

Interested in more content?

Overview

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House of Communication
- Strategy & Consulting
  Strategy consulting for every need: Brand strategy, business strategy, marketing and sales strategy, tech strategy, and CX strategy.
- Creative & Content
  Creative agency. Communication agency. Content agency. Make an impact and achieve communication success using our combined creative power.
- Media & Data
  Our media agencies and data analysts help boost the visibility and reach of your business communications.
- Platform & Technology
  Visionary technology consultants and services provider: Go beyond the scope of other agencies with our digital platforms services.
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