Everyone's on the show floor. We built a spot next to it.
BACKYARD is back! During DMEXCO (September 23-24, 2026), Serviceplan, Plan.Net and Mediaplus once again join forces to host this exclusive side event for a carefully selected circle of industry leaders.
Just steps away from all the buzz, BACKYARD offers something different: a setting designed for genuine conversations and meaningful exchange, right at Messe Köln's East Entrance.
Over a relaxed lunch, we'll bring together C-level decision-makers from Brand, Media, MarTech, Creative, AdTech and Communications - creating space for valuable connections beyond the show floor and the big stage.
What to expect
Curated C-level networking, strictly invite-only: we bring together a carefully selected circle of leaders from Brand, Media, MarTech, Creative, AdTech, and Communications.
Meaningful conversations with leading industry voices, in a setting built for real exchange rather than small talk.
A flying lunch buffet with finger food and drinks included, so conversations can continue without interruption.
Located just steps from Messe Köln's South Entrance, easy to reach and easy to leave whenever you need to.
Agenda
You'll find the full agenda here shortly.
Venue
For our location, we chose Motel One Köln-Messe situated just a few steps away from the Southern Entrance.
Register Now
Secure your spot at BACKYARD @ DMEXCO – capacity is strictly limited: