Responsible media index

Sustainability goes beyond just ecological considerations. It rests on three fundamental pillars: Environment, Social, and Governance. Many assessments tend to focus solely on the environmental aspect, which is insufficient and overly simplistic, especially in today's intricate media landscape.

OTTO, recognized the importance of sustainability in all aspects of their company. Our client needs a robust system for thoroughly evaluating media planning based on ESG criteria (Environmental, Social, Governance) to gain an objective insight into how sustainable media companies operate.
Moreover, this system should be seamlessly integrated into the media planning process. This should mak it possible to realize impact investing within the media sector.

OUR VISION: Media must be evaluated objectively and holistically. Sustainability in all dimensions must play a role.

With the RMI, we are creating a unique index for benchmarking the sustainability performance of the German media landscape.
To date, there is no other database that enables a comparison of media companies operating in Germany with regard to their holistic sustainability.
The RMI is formed on the basis of the ISS ESG Corporate Rating. It enables the participating companies to identify gaps or optimization potential in their sustainability programs and reporting.
Together with OTTO we analysed the mediaplan from 2024 and found some possibilities to optimize the ESG-Rating of the “supply chain media”

NOW: we are presenting a KPI that includes sustainability factors in addition to the traditional key performance indicators (KPIs) and thus enables a more informed selection of media companies.