High Impact, Low Footprint

How can we reach the right target group on the open web without cookies, with high-quality ads, strong performance values and a minimal carbon footprint? How can we create highly relevant advertising that follows responsible principles while establishing a scalable model for the future? The German advertising industry is facing a paradigm shift: high-quality, high-impact formats generate an average of 237 tonnes of CO₂ for a single highlight campaign. At the same time, two-thirds of people on the open web can no longer be targeted based on their ID – the era of cookies is coming to an end.

We have created an innovative media tech stack with three central components to specifically address the fundamental challenges facing the advertising industry.

Innovative streaming technology divides complex advertising material into small data packets and loads them step by step, ensuring lightning-fast loading times and a noticeable reduction in data waste and emissions.

NE.R.O. AI, our proprietary targeting system, provides AI-based, cookie-free delivery that guarantees the best possible match between the defined target group, the advertising message and the environment – in terms of context, values and psychographic characteristics.

The programmatic integration of both technologies is carried out via a powerful DSP (in this case Microsoft Invest). Our data sources are integrated in real time via the Realtime Signal Service (RTSS) interface, ensuring programmatic delivery in the environments defined via NE.R.O. AI.

The programmatic setup in the open web combines curated premium publishers, sustainable high-impact formats and cookie-free delivery into an orchestrated solution that creates relevance through content, effectively reduces the CO₂ footprint of the delivery and, with consistent data economy, does not require any personal data.