Top creative duo joins serviceplan

v.l.n.r.: Sven Labenz, Niko Backspin, Franziska Gregor left to right: Wolfgang Warzilek and Erick Barrios Hernández



A top hire for Serviceplan: Erick Barrios Hernández and Wolfgang Warzilek are now part of the team as Global Executive Creative Directors. They are based in the House of Communication New York and will work for Serviceplan clients from there. The duo is among the most awarded CDs in the world and they are joining Serviceplan from BBDO New York.

Munich/New York, 17th January 2024 - Copywriter Erick Barrios Hernández and Art Director Wolfgang Warzilek have formed a top creative team since 2016. They met at Antoni in Berlin, where they worked on global campaigns for Mercedes-Benz.

In 2018, Erick Barrios Hernández and Wolfgang Warzilek joined BBDO Berlin to work on clients such as smart and Deutsche Bahn. As Executive Creative Directors, they were involved in the "Family Diary" and "One" campaigns for WhatsApp as well as the launch campaign for the electric Ford Mustang Mach-E in Europe. Most recently, as SVP, Creative Directors at BBDO New York, they were part of the team that developed the global campaign for the Meta Quest 3 headset, among other projects.

The creative duo has already won over 100 important awards in their career, including D&AD, Cannes, Clios, One Show, AICP, ADC Germany and the Webby Awards.

At Serviceplan, they will work out of the House of Communication in New York for global clients.

Till Diestel, CCO Serviceplan Germany: "Erick and Wolfi's creative work speaks for itself. They live and breathe an international mindset and zeitgeist and have the highest standards of quality and craft. I am incredibly happy that they are joining us."

Erick Barrios Hernández and Wolfgang Warzilek: "Serviceplan is an independent agency group that has consistently been putting out outstanding work and we’re fortunate to be joining the team. We’re looking forward to collaborating and working closely with their offices in the US and Europe."


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Birgit Koch
Birgit Koch
Serviceplan Group
Corporate Communications
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