Go with the Flow

SESSION #1 | 09 March 2026 | 11:00-12:00

Connecting Touchpoints for Truly Customer‑Centric Journeys

Discover how fragmented customer journeys can become one seamless flow in the era of AI-powered commerce. Plus, learn how a leading retailer is advancing Agentic Commerce to deliver the coherent brand experience consumers now expect.

Speaker: Frederike Del Castillo & Carina Müller
(Head of Insights Management, Otto & General Manager Commerce, Mediaplus)

Carina Müller & Friederike Del Castillo
Frank Bauer

Shifting up a Gear

SESSION #2 | 12 March 2026 | 11:00-12:00

How AI transforms Processes, Productivity and Performance

See under the hood of how one automotive brand combined AI-supported workflows and strategic oversight to accelerate productivity and performance - in a way that you can too.

Speaker: Frank Bauer & Jennifer Treiber-Ruckenbrod
(Managing Partner, Serviceplan Group & CMO, Mini) 

A Balancing Act

SESSION #3 | 16 March 2026 | 11:00-12:00

Trust, Experience and Efficiency in Regulated Environments

Using AI-supported processes and expert guidance, our client in the pharma and health sector successfully balanced efficiency, experience and trust for better results. Ready to repeat?

Speaker: Jonas Gehrling & Bernhard Graf
(Managing Director, Serviceplan Content Health & VP Marketing, Hartmann Group)

Jonas Gehrling
Julia Zimmermann

Let’s Get Emotional

SESSION #4 | 19 March 2026 | 11:00-12:00

Resonance and Relevance in an AI‑Driven World

When your customers are still people, emotion is your only currency. Our expert uses the case of a financial services brand to show how combining human creativity and AI-enabled scaling strengthens emotional resonance.


Speaker: Julia Zimmermann
(Partner, Future Marketing)