Mediaplus offers individual consultation for optimal implementation of your audio strategy across all digital channels.
The challenge: fragmented audio landscape complicates efficient campaign planning
The digital audio world is highly fragmented. Traditional radio, DAB+ stations, streaming services and podcast platforms exist in parallel, reaching different listeners at different times. Media professionals face the challenge of planning these channels individually, managing various booking systems and controlling frequencies manually. The result is high planning effort, inefficient budget allocation and lack of transparency regarding actual total reach.
The solution: a centralised solution for all digital audio channels
Online Audio Rotation enables the planning and deployment of holistic digital audio campaigns via a central platform. The solution consolidates DAB+ digital radio, linear FM radio stations and streaming platforms in a unified booking process. Reach and frequency planning occur cross-channel, whilst data-driven targeting ensures precise target audience addressing. The result is maximum efficiency with minimal complexity in campaign management.
How Online Audio Rotation works
Advantages of holistic digital audio campaigns
Mediaplus develops tailored audio strategies for your campaign objectives.
Frequently asked questions about Online Audio Rotation (FAQs)
The solution includes DAB+ digital radio stations such as NRJ, traditional FM radio stations such as Antenne Bayern, and high-reach streaming platforms such as Spotify, Amazon Music and Soundcloud. Platform selection is conducted individually according to campaign objective and target audience profile.
The system tracks user contacts across platforms and controls delivery automatically to ensure the defined frequency specification is maintained. This prevents over-contacting individual listeners and optimises budget allocation for maximum net reach.
Available targeting criteria include socio-demographic characteristics, interests and intent data, geographical delimitation, genre preferences, contextual placement in playlists, device targeting, time-of-day control, and smart data triggers such as weather or flu waves.
The auction-based purchasing process eliminates long reservation phases. Campaigns can be launched significantly more quickly than with traditional audio bookings. The specific lead time depends on creative production and approval processes.
The listen-through rate measures the proportion of listeners who have heard an audio spot in full. This metric represents actual advertising impact more precisely than pure impression figures and serves as the central performance indicator for audio campaigns.
The solution supports all funnel phases: awareness campaigns for brand recognition, consideration campaigns for brand image and preference formation, and activation campaigns with direct calls to action. The targeting options and delivery formats are adjusted accordingly.
The solution is available globally. International campaigns can be planned and managed centrally, whilst local particularities can be considered through granular geo-targeting and linguistic adaptations.
Extend your audio strategy to digital channels. Mediaplus advises you on all aspects of holistic digital audio campaigns.
