2:30–3:00pm
The best connections aren't made on stages. They happen next door.
BACKYARD is an independently curated space during Cannes Lions Festival week — with selected guests and best insights by our creative experts.
We present a deliberately new format: intimate, curated, and designed for meaningful exchange beyond the rush of the biggest event of creativity in europe.
Created for everyone who values Cannes and occasionally appreciates a place where conversations can slow down, open up, and go as deep as they deserve.
What to expect
The Serviceplan Group opens BACKYARD again — an entirely new, deliberately curated space created exclusively for this moment. This time at RTL beach, just in the middle where creativity spark. BACKYARD is not another event, but a private setting designed for genuine encounters, meaningful conversations, and an exceptional atmosphere.
We bring together a carefully selected circle of C‑level leaders from Brand, Media, MarTech, Creative, AdTech, and Communications. Attendance is intentionally limited to create a space for real exchange, fresh perspectives, and connections that rarely happen at large-scale events.
BACKYARD marks the beginning of a new event format hosted by Serviceplan Group — intimate, intentional, and built around the people shaping the future of our industry.
Agenda
12:30–12:45pm
Welcome
12:45–1:15pm
Case Study: Hybrid in Action
How traditional production and AI workflows work together — with lessons from a live client case.
1:15–1:45pm
Networking Break
1:45–2:00pm
Talk: The New Creative Partnership
Jason Day & Alex Schill on how agency x technology collaborations are reshaping creativity — and why the biggest transformation in decades is already underway.
2:00–2:30pm
Conversation: The Future of Production & Hollywood
From advertising to film — Amit Jain & Alex Schill in conversation about AI-powered workflows, evolving creative roles, and what production could look like by Cannes 2027.
Open Networking
Outside of our Inspiration Sessions together with our Partner LUMA AI with hands-on experience by our experts and selected clients who give insights on current trends and developements in marketing, the entire venue is open for free networking and conversations.
Venue
For our location, we chose RTL Beach situated directly at the beach in Cannes. Expect an outstanding atmosphere during Lunch and refreshing drinks while listening to the waves and enjoying the sun.
Register Now
Secure your spot at BACKYARD @Cannes – capacity is strictly limited:
