Expert Christina Burkhardt

International

From San Francisco to Seoul, from Dubai to Stockholm: across more than 20 Houses of Communication, our approximately 2,200 experts bring expertise, passion, and local market knowledge to bear — with one goal in mind: positioning our clients for success in every market around the world. They are supported by around 20 additional partner locations, with a particular presence in Asia and South America.

Head of Video Excellence Center

In 2011 Christina began her career in the TV Unit and has built deep expertise in video strategy and planning. Over time, she expanded her skill set and specialised in omnichannel strategy and consulting. Working with a wide range of clients, she has positioned herself as a holistic media expert.

In her role as Head of Video Excellence Center, she uses the unique opportunity to drive personal and collective growth while actively shaping team dynamics and client interaction. She values the dynamic synergy that emerges when different media experts come together, develop innovative ideas and challenge the media status quo.

Past appearances by Christina:

Munich, October 21-23, 2026

Topic: A Fragmented World of Moving Images Meets a Lack of Measurement Standards

Link to the LinkedIn post

Munich, October 2025

Panel Discussion: “AI in the Media: Friend or Foe?” (with Lea Maria Kiehlmeier & Felix Rieger)

LinkedIn-Profil

Christina's topics

Two people sitting on a sofa in the evening, one holding a tablet, with a TV on in the background.

Integrated Video Planning

How does video planning change when TV and digital video are no longer treated separately, but as one moving-image unit? Christina shows why splitting classic and digital video increasingly misses how users actually behave, and how cross-channel audience steering works. Her central point: integrated planning is no longer theory, but a real requirement for effective video communication in a fragmented market.

Person sitting by the window of a train at night, looking at a smartphone, with city lights outside.

Future of the Video Market

Where is the video market heading as linear viewing keeps declining and CTV, streaming and social video compete for the same attention? Christina maps the key market shifts and shows what they mean for planning, steering and collaboration between classic and digital disciplines. The focus stays forward-looking: not individual trends, but the structural changes brands and agencies must prepare for now to stay relevant in tomorrow's video market.

Woman lying on a sofa in the evening, using a tablet while a TV plays in the background.

Crossmedia Measurement

How comparable are TV reach figures and digital video KPIs really – and where does measurement end and estimation begin? Christina examines the current state of the currency debate in the video market, from AGF data to platform-specific metrics, and points out the limits of existing measurement systems. This isn't about technical detail questions, but about the strategic consequence: anyone steering budgets across channels needs a shared basis for evaluation. She makes clear which approaches work in practice, and where the industry still owes answers.

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