Streaming, TikTok, Twitch and the like have become an integral part of everyday life for Gen-Z. But Gen-Z representatives are by no means just passive users. More than two-thirds describe themselves as creators or influencers. In our Creator Bootcamp, we bring together marketing managers, media experts, creatives and creators. The creators explain the platforms to us from their expert perspective: What content works particularly well? Which target groups can be found on the platform? How do they find inspiration for new content? In the process, we collect initial ideas for creative options, advertising formats, and influencer collaborations.
