Issue 14

The social media landscape is undergoing a significant transformation. For a long time, platforms like Facebook, Instagram and YouTube served as the primary channels for brands to engage with their audiences. These platforms facilitated a wide range of interactions, from content sharing to gathering consumer insights, and were pivotal in steering e-commerce traffic. However, the tide is turning, and it's crucial for brands to adapt to the evolving nuances and trends in social media engagement.

Rami Hmadeh, CEO Serviceplan Arabia, and Niklas Lamberg, General Manager Plan.Net Nordics, share their views on why, in today's globalized and digitalized world, it is becoming increasingly important for communication agencies to have a local footprint. A must-read for those seeking to expand their advertising horizons.

How do you communicate your corporate culture to new employees in the hybrid world of work? Yves Bollinger knows that virtual experiences take onboarding to a new level.