Issue 3

TikTok is the social media app of the moment. But brands still have reservations. Serviceplan Germany CCO Matthias Harbeck and his team conducted an experiment using a political campaign.

Companies are investing billions in advertising, thus generating measurable CO2 emissions. Green GRP enables companies to offset these through climate-protection projects.

AR as a new opportunity for brand and product communication: 3 reasons why virtual formats should be part of the marketing mix.