How marketing can become the driving force behind your sustainability transformation
Marketing is often the first organisational department to make sustainability visible – and therefore also the first to be judged on its credibility. Many can talk the talk, but only a few can walk the walk. This is exactly where we come in:
With our sustainable marketing strategy, we empower your marketing to actively shape the transformation – in a well-founded, strategic manner that has an impact both internally and externally. Together, we develop a clear direction that is based on real contributions, is supported internally and is convincing externally.
Our four phases to your sustainable marketing strategy:
We start with a compact workshop to clarify the specific project goals, organisational framework and current challenges. Together, we create a common understanding and transfer tasks, roles and timings into a planning tool – as a stable foundation for the next steps.
We conduct a thorough internal and external analysis. Based on available market research data, secondary studies, qualitative interviews and surveys, we analyse your perceived sustainability image from the perspective of the market, customers and employees. Existing initiatives and blind spots are identified. We summarise the results in an insight report.
In a joint workshop, we develop a target vision for sustainable marketing – strategically positioned and visually documented. We define specific areas for action, prioritise them and derive the key levers for communication, brand and organisation.
We translate the areas for action into actionable project initiatives, place them on a roadmap and define KPIs, formats and team routines for implementation. In three remote working sessions, we jointly plan the most important measures and make sustainability in marketing tangible and manageable.
Let us join forces to lay a solid foundation for your sustainable marketing.
We support you in strategically anchoring sustainability in your marketing, identifying relevant areas for action and implementing them effectively – based on clear analyses, realistic goals and practical solutions.
Sustainable Marketing Strategies
Completing the sustainable value chain?
Future oriented marketing is sustainable & CO₂-reduced. With #THEGOODLINE, Serviceplan Group bundles its sustainability experts under one roof.
Our Sustainability Solutions
