Sustainable Value Proposition – our approach to future-proof brands.
Sustainability is no longer an add-on, but both a corporate responsibility and a strategic brand lever.
We are convinced that the ‘best brands’ of the future will integrate ecological, economic and social responsibility into their brand essence. They will not only communicate sustainability, they will live it. As an attitude. As a driving force. And as the foundation for long-term trust.
With our ‘Sustainable Value Proposition’ product, we support brands in making their relevant and differentiating sustainability contribution visible, formulating a credible SVP and bringing it to life effectively both internally and externally among all relevant stakeholders.
In a joint kick-off workshop, we clarify your target vision, the specific scope and the project framework. We then analyse your target groups using qualitative and quantitative methods and identify key drivers and barriers relating to sustainability. A systematic examination of the competitive landscape reveals positioning opportunities and differentiation potential. In a thorough audit, we also review existing measures and communication content and evaluate the real ecological, social and economic contribution your company is already making. The result is a solid foundation for your future-proof brand strategy.
Based on the findings of the audit, we work with you to develop a clear, strategically sound sustainability value proposition (SVP). It is fed by your brand DNA, the expectations of your target groups and the potential of your market. In a structured creative process, we identify relevant topics and evaluate them in terms of impact, credibility and suitability. In a joint workshop, we define the strongest territory as the core content of your sustainable brand management.
The final Sustainable Value Proposition is translated into concrete requirements for the brand and communication. This includes CI-compliant guidelines, the definition of measurable KPIs and a comprehensive stakeholder roadmap. We prioritise communication areas, develop relevant messages and support you in activating them across all touchpoints – both internally and externally. In addition, we derive recommendations for action in the areas of product, price, culture, technology and other areas of the company. This makes sustainability visible and tangible in your company – and effectively implemented.
Our areas of expertise:
Audit
Kickoff, analysis of target groups, analysis of the competition's sustainability communication, analysis of the company's sustainability measures and their communication
Strategy
Creation and selection of potential territories for the SVP & final formulation of the SVP. Creation of a stakeholder management roadmap and monitoring of the process
Implementation
Audit and prioritization of communication topics, definition of relevant SVP messages per prioritized topics and target groups & derivation of further measures beyond communication
Make a credible contribution to sustainability with our holistic approach. Set your brand apart and strengthen trust among your target groups. Transform your brand from one that makes promises to one that takes action
Sustainable Value Proposition
Completing the sustainable value chain?
Future oriented marketing is sustainable & CO₂-reduced. With #THEGOODLINE, Serviceplan Group bundles its sustainability experts under one roof.
Our Sustainability Solutions
