Our goal is to design and implement impactful, distinctive sustainability communication that convinces more discerning consumers while also meeting increasingly stringent legal regulations. Successful sustainability communication is based on a sound sustainability strategy, clear objectives, and supporting proof points, which are then translated into inspiring and credible storytelling. To this end, we raise awareness among your target audiences about your company’s sustainability goals and efforts, highlight the positive contributions of your business activities to society and the environment, and position your company as a sustainably operating business.
Our approach:
Our communications consultancy is based on in-depth knowledge of sustainability communication. We continuously monitor changes in legislation and the requirements for sustainability communication in all sectors.
We follow a clear process when planning, designing and implementing sustainability positioning and cross-media sustainability communication. The individual process steps build on each other and ensure smooth collaboration.
Our offer has a modular structure and can be customised for each (sub-)project process as well as individually to the specifics of the respective (sub-)project. This allows us to customise our process precisely to your needs and objectives at any time.
The starting point for distinctive, powerful, and legally compliant sustainability communication is the development of a communication strategy. This includes:
Stakeholder analysis: Who should be reached? What do the target audiences expect? How can we capture their perception?
Market situation: Analysis of the competitive environment (sector, country), developments and trends, identification of best practices.
We define a communication vision we aim to achieve and set communication objectives.
Effective, distinctive sustainability communication requires a central core message and target group-specific messages, which we develop from the sustainability positioning and subject to a legal check (compliance review).
Additionally, we create a sustainability narrative as the basis for diverse communication formats, enabling transparent, powerful, and unique storytelling around sustainability topics.
We develop a creative concept for sustainability positioning and future sustainability communication.
First, we define a central creative idea as the foundation, which conveys the core message of the positioning in a distinctive and creative way.
Building on this, we develop claims, creative visual and thematic worlds for future messaging.
We also create a content plan that enables strong cross-channel storytelling, as well as a media plan for the rollout of communication materials.
We begin implementing the sustainability communication with internal communication:
The goal is to inform, motivate, and engage employees to support the values and objectives of the sustainability strategy and to identify with the company’s sustainability commitment. In this way, employees become multipliers of the sustainability positioning.
To achieve this, we develop and implement internal communication measures and formats based on the initial analysis.
The second step focuses on external communication:
We design and implement integrated, cross-media sustainability communication and develop specific tools and communication formats to effectively engage relevant primary and secondary target audiences and initiate dialogue.
At the same time, we focus on the creative implementation of external sustainability communication.
To measure the effectiveness of sustainability communication, baseline measurements (market research) are conducted before the implementation of communication measures.
We implement continuous monitoring and regular reporting to allow ongoing evaluation, strategy adjustment, and real-time response to trends and developments.
We advise you on how to position your brand in a credible, sustainable and targeted manner - based on current requirements and sound expertise.
Sustainability Communication
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Our Sustainability Solutions
