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  • Why New Players Outperform Established Brands in AI Search?

    AI is transforming commerce: Why topical authority is becoming more important than brand strength, and how companies can ensure their visibility in AI-generated responses.
    Weiterlesen

  • Why Emotional Context Drives Advertising Effectiveness

    Explore why emotional context drives ad effectiveness in a cookieless world and how brands can plan human moments to boost impact and behavior change.
    Weiterlesen

International

From San Francisco to Seoul, from Dubai to Stockholm: across more than 20 Houses of Communication, our approximately 2,200 experts bring expertise, passion, and local market knowledge to bear — with one goal in mind: positioning our clients for success in every market around the world. They are supported by around 20 additional partner locations, with a particular presence in Asia and South America.

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Highlights
All Highlights
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TWELVE is our platform for communication, inspiration and meaningful discussion. Using a variety of media formats, we address relevant topics, share practical knowledge and experiences, present new approaches and perspectives, and provide valuable insights.

TWELVE

  • Rügenwalder & Serviceplan Give Pop Fans €100K Media Space

    Rügenwalder Mühle, with Serviceplan Hamburg and Serviceplan Culture, gave Berlin pop fans €100K in media space, showing brands as enablers of culture and community.
    Weiterlesen

  • Serviceplan Group named Independent Network & Agency 2025

    Serviceplan Group was named Independent Network of the Year at Cannes Lions 2025, winning a record 19 Lions, while Serviceplan Munich earned Independent Agency of the Year.
    Weiterlesen
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Serviceplan

Expertise for (Über)Creativity & Content
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Mediaplus

Leading independent media agency with 2,500 experts at 25 locations worldwide. Data-driven media consulting, planning and implementation for maximum efficiency.
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Plan.Net

Expertise for Digital Experience & Technology

© Serviceplan Group 2026

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Sabrina Alberti-Hager
Corporate Communications
Sabrina Alberti-Hager
Serviceplan Group
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Sabrina Alberti-Hager
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Serviceplan Group
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Felix Bartels
Serviceplan Group
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Serviceplan Group
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Nina Stechl
Serviceplan Group
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Nina Stechl
Serviceplan Group
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New Business & Marketing
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Mediaplus
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Mediaplus
New Business & Marketing
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Closing the Attention Action Gap

Take advantage of our offer now and discover practical solutions with our experts that will help you move consumers from awareness to action.

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Sabine Rössing
Sabine Rössing
Mediaplus
New Business & Marketing
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