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Behave | Innovation Day Recap

Brands know how to capture attention — but not always how to turn it into action. Real effectiveness begins when behavioural science closes the gap between what people say and what they actually do.

23.Oct.2025
Scaling AI | Innovation Day Recap

More marketing organizations are scaling AI — shifting the power axis between machine, brand and human. The real challenge begins where transformation reshapes team identity and ways of working.

23.Oct.2025

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In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.

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Serviceplan Group

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Serviceplan Group

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