Retail Media on Amazon – Sponsored Ads & DSP
Amazon is the leading retail media platform, offering various advertising formats to boost visibility and drive sales:
Sponsored Products
Ads appear directly in search results, increasing the visibility of individual products. Ideal for conversion-focused campaigns.
Sponsored Brands
Ads featuring a brand logo, custom headlines, and multiple promoted products. Perfect for increasing brand awareness.
Amazon DSP
Enables programmatic display and video advertising, allowing targeted reach both on and off Amazon. These formats are particularly effective for upper-funnel strategies such as brand building and awareness.
Sponsored Display
Retargeting ads that re-engage potential customers—both on Amazon and external websites.
Prime Video Ads
Advertising opportunities within Prime Video content, ideal for delivering brand messages to a large, highly engaged audience.
Fire TV Ads
Ads on Amazon Fire TV devices, providing direct access to users in their living rooms and combining video with broad reach.
Retail Media on Otto, Schwarz Media & More – Alternatives to Amazon
Beyond Amazon, platforms like Otto, Schwarz Media, and Rossmann offer powerful retail media solutions. These alternatives allow brands to position themselves in a less competitive advertising environment while effectively reaching new target audiences.
Retail Media Keynote
Discover the key metrics that truly matter and learn how to sustainably boost your ROAS in our Retail Media keynote.
