137 m

Impressions

9,6 m

Media Network Reach

< 4h

first child found

Overview

Germany long lacked an effective, locally targeted alert system for missing children. Screen2Save closes this gap by using geo‑targeting to deliver real‑time missing‑child alerts on Free2move screens, supermarket displays, and social media exactly in the area where the child was last seen. The multi‑partner approach works without paid media and generates strong nationwide visibility through PR and social activation.

Challenges

Every minute counts

Despite over 18,000 cases in 2024 alone, Germany lacked a nationwide alert system for missing. Government solutions failed due to data protection regulations and federal structures. The challenge: to develop a fast-acting, local alert system – with no budget, but maximum impact.

Solution

A network that can save children´s lives

With Screen2Save, we developed an innovative, automated media network based on geo-targeting. It distributes missing child alerts in real time across multiple platforms to support search efforts. Alerts appear on Free2move vehicle screens, supermarket displays, and social media – precisely in the area where the child was last seen. This multi-partner alert network operates without traditional paid media.

Additionally, social media, influencer engagement, and PR activities were used to raise awareness of each case. Starting January 2025, the system was fully integrated into the Free2move fleet, enabling the entire process – from police approval to media broadcast – to run automatically and in real time.

A dedicated online reporting form was also launched and promoted via social media and influencers to make submitting alerts even faster and easier. In March, the nationwide communications campaign began, utilizing all available channels: DOOH (Digital Out of Home), CTV (such as Netflix and Disney+), television, print, podcasts, and retail media. During the scale and retail phase, all media placements were provided free of charge by partners, including high-profile in-store locations to ensure maximum visibility.

Provided services

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"Screen2Save is our approach to closing the media gap in missing person cases in Germany."

Lars Bruhns
Co-Founder | Initiative Vermisste Kinder

Awards

#1

1x Gold | PlakaDiva

#2

4x Gold, 2x Bronze | Festival of Media Global

#3

1x GrandPrix, 2x Gold | M&M Global

Further cases from Mediaplus

About Mediaplus

Mediaplus is one of the largest independent media agencies in Europe and part of the Serviceplan Group, headquartered in Munich. Founded in 1983, the agency group brings together around 2,200 specialists across more than 20 wholly owned offices worldwide. Through partner locations, Mediaplus maintains a presence at 42 sites globally. Its service portfolio includes Media Strategy & Innovation, Data & AI, Performance Marketing, and Commerce & Retail Media. With its AI framework, House of AI, Mediaplus combines proprietary data models with market expertise to deliver measurable brand growth. Mediaplus has repeatedly been ranked among the leading independent media agencies in both the WARC Media 100 and the RECMA Quality Ranking, and was named Media Agency of the Year at the German Media Awards for the fifth time in 2026.

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Sabrina Duchow
Sabrina Duchow
Mediaplus
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