Strategic Consulting & Audience Analysis

Our experts develop tailor-made retail media strategies precisely aligned with your target audience. By leveraging market data, competitive analysis, and customer insights, we identify the highest revenue potential for your brand. We see retail media as an integral part of a holistic media strategy.

Full-Funnel Campaign Planning & Execution

Retail media unlocks new opportunities for full-funnel campaign strategies—both within the digital and physical retail ecosystem. Our approach goes beyond the purchase itself, ensuring a seamless customer journey from awareness to conversion.

With automated bidding strategies and data-driven optimization, we continuously enhance campaign performance. Our comprehensive campaign management maximizes ad impact, ensuring your brand is visible at the right time, in the right place.

Retail Media
Keynote Session

Our keynote session provides a practical overview of current market trends, data-driven strategies, and best practices to leverage retail media effectively for your brand.

  • Discover the most relevant marketplaces and ad formats 

  • Understand how unified commerce and media planning work together

  • Maximize your advertising success with data-driven approaches 

A quick audit of your brand presence highlights initial optimization opportunities, while real-world test cases and strategies help define your next steps.

This concise and insightful session will equip you with valuable knowledge on retail media as a performance driver and provide actionable takeaways to enhance your brand’s strategy. 

Retail Media
Quick Check

Boost the efficiency of your retail media strategy with our Quick Check Retail Media—a compact, data-driven analysis for quick and impactful improvements.

We assess your existing advertising campaigns, analyze strengths, weaknesses, and untapped potential, and derive targeted quick-impact actions. Using a comprehensive analysis, we identify opportunities for budget optimization, reach expansion, and conversion maximization.

Whether for short-term performance boosts or strategic direction-setting, our Quick Check provides you with concrete recommendations to make your retail media efforts more efficient and profitable.

Learn how to leverage retail media for your brand’s success.

Retail Media
Playbook

Retail media is much more than short-term campaigns—it requires clear strategic alignment to drive long-term growth. Our Retail Media Playbook provides you with a solid decision-making foundation, tailored to your brand, target audience, and the most relevant retailers.

From aligning with your sales and marketing strategy, to a brand presence quick check, and a detailed retailer and brand analysis, the playbook guides you on how to integrate short-term actions while simultaneously developing a long-term full-funnel strategy.

Use this playbook to optimize your retail media positioning, secure competitive advantages, and strategically manage your brand across all relevant channels. 

Request a meeting now

AMAZON MARKETING

Fragen? Melden Sie sich bei uns!
Carina Müller
Carina Müller
General Manager Retail Media & Commerce
Mediaplus Performance
Fragen? Melden Sie sich bei uns!
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