Amazon Marketing for Visibility & Revenue

Our marketplace services

MPO Content Optimization

Product listing and creation
Creation of backend keywords, bullet points, titles, and descriptions
Creation & optimization of premium content
Development and optimization of brand stores
Optimization of existing listings
Parent/Child optimization
Content and data feed management
Layout and image editing

MPC Consulting

Retail media partnerships
Revenue potential identification
Annual strategy and competitor analysis
Cross-/Upselling potential assessment
Sales model consulting (Seller vs. Vendor)
Portfolio, product launch, and pricing strategies
Test & Learn roadmaps
Internationalization and vendor scorecard consulting
Process consulting and deal consulting

MPI Data & Insights

Potential and competitor analysis
Product portfolio and share of voice analysis
Content monitoring, keyword analysis
Amazon Attribution, Amazon Marketing Cloud

MPA Advertising

Advertising account setup and campaign setup
Bidding and campaign optimization, budget allocation
Campaign asset monitoring
Selection of appropriate keywords, targeting, and placements
Product and keyword definition
Ad copy monitoring
Detailed information on deal events (e.g., availability)
Annual budget planning, category, and product prioritization

MPH Account Handling

Seller or Vendor account handling
Hybrid account handling
Case management
Order management
Brand registration
Review management
Listing monitoring
Content quality
Marketplace monitoring

Retail Media offers key advantages for brands, enabling them to target customers effectively in both digital and physical retail environments. Here’s what matters most.

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Successful strategies enhance reach, awareness, and conversion. Learn how to optimize budget allocation and craft effective customer engagement along the customer journey.

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From Amazon to alternative marketplaces, Retail Media platforms provide targeted ad placements within retail environments, helping brands reach the right audience and maximize revenue potential.

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Key metrics like ROAS, iROAS, and NTB rate enable precise performance tracking. Discover data-driven strategies to optimize and scale your Retail Media campaigns effectively.

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From strategic planning to execution, we provide expert guidance and hands-on support for Retail Media campaigns, ensuring maximum efficiency and impact.

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Here you can return to the Retail Media overview.

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Fragen? Melden Sie sich bei uns!

Carina Müller

General Manager Retail Media & Commerce

Mediaplus Performance

Fragen? Melden Sie sich bei uns!

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Amazon Marketing

Our marketplace services

MPO Content Optimization

MPC Consulting

MPI Data & Insights

MPA Advertising

MPH Account Handling

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Our marketplace services

MPO Content Optimization

MPC Consulting

MPI Data & Insights

MPA Advertising

MPH Account Handling

Why Retail Media

Retail Media – Strategies for Brands

Retail Media – Channels & Platforms

Retail Media – Performance & Measurement

Retail Media – Consulting & Services

Retail Media - Overview