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Google invented classic search – ChatGPT is redefining it

“ChatGPT is killing search” – how AI goes through the marketing funnel in a single prompt.
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Why New Players Outperform Established Brands in AI Search?

AI is transforming commerce: Why topical authority is becoming more important than brand strength, and how companies can ensure their visibility in AI-generated responses.
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International

From San Francisco to Seoul, from Dubai to Stockholm: across more than 20 Houses of Communication, our approximately 2,200 experts bring expertise, passion, and local market knowledge to bear — with one goal in mind: positioning our clients for success in every market around the world. They are supported by around 20 additional partner locations, with a particular presence in Asia and South America.

Highlights

All Highlights

TWELVE Media Platform as Typo on a colorful background

TWELVE is our platform for communication, inspiration and meaningful discussion. Using a variety of media formats, we address relevant topics, share practical knowledge and experiences, present new approaches and perspectives, and provide valuable insights.

Rügenwalder & Serviceplan Give Pop Fans €100K Media Space

Rügenwalder Mühle, with Serviceplan Hamburg and Serviceplan Culture, gave Berlin pop fans €100K in media space, showing brands as enablers of culture and community.
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Serviceplan Group named Independent Network & Agency 2025

Serviceplan Group was named Independent Network of the Year at Cannes Lions 2025, winning a record 19 Lions, while Serviceplan Munich earned Independent Agency of the Year.
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Expertise for (Über)Creativity & Content

Leading independent media agency with 2,500 experts at 25 locations worldwide. Data-driven media consulting, planning and implementation for maximum efficiency.

Expertise for Digital Experience & Technology

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Sabrina Alberti-Hager

Corporate Communications

Sabrina Alberti-Hager

Serviceplan Group

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Sabrina Alberti-Hager

Sabrina Alberti-Hager

Serviceplan Group

Corporate Communications

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Simon Fundner

Global Client Development

Felix Bartels

Serviceplan Group

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Simon Fundner

Felix Bartels

Serviceplan Group

Global Client Development

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Nina Stechl

Human Resources

Nina Stechl

Serviceplan Group

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Nina Stechl

Nina Stechl

Serviceplan Group

Human Resources

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Sabine Rössing

New Business & Marketing

Sabine Rössing

Mediaplus

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Sabine Rössing

Sabine Rössing

Mediaplus

New Business & Marketing

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Webinar Cancellation

SXSW 2026

Missed SXSW? We invite you to our recap webinars. We will summarize the most exciting trends, topics, learnings, insights and impressions for you. We will give you an assessment of what influence the trade show insights have on our daily business and how we can use them concretely.

Sign up for this using the form below.

Back to SXSW 2026

SXSW 2026

Which trends will shape the future of marketing and media? The Mediaplus team is live at SXSW in Austin/Texas, bringing the most important insights straight to you – with an exclusive webinar and trend report.

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AdAge Next Gen

Next Gen Signals: Five trends reshaping how Gen Z and Gen Alpha connect with brands in 2026

Gen Z & Gen Alpha 2026: 5 Trends Redefining How Young Audiences Experience Brands

Sunny city street with parked cars, trees, and modern buildings. A banner for the SXSW festival hangs from a lamppost.

When Everyone Plays It Safe, Nobody Gets Found

A key theme at this year's SXSW conference is what AI is doing to the humans on the other end.

Street scene in front of the Paramount Theatre in a downtown area with tall buildings. Banners referencing SXSW and “Good Vibes Only” hang on the facade while people walk along the sidewalk.

Connection in the Age of Emotional Outsourcing

SXSW 2026 shows how AI reshapes emotions, culture, and consumer behavior, pushing brands to rethink how they connect with consumers in an age of emotional outsourcing.

An ice hockey player (Alex Turtschan) in a red jersey with the name “Hollanov” and number 19 stands in the foreground on the ice. He wears a helmet and holds a hockey stick. In the background, two other players in blue and black jerseys with the names “Hollander” and “Rozanov” are visible. The stadium is filled with spectators.

Heated Rivalry: How Fandoms Create New Brand Spaces

What brands can learn from “Heated Rivalry”: How series create community and become a stage for relevance, attitude, and genuine brand connection.

A silver robotic hand and a human hand touch the transparent, rainbow-colored letters “AI” (Artificial Intelligence) against a blue background featuring a circuit board pattern.

Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."