Breaking Limits. Together.

At FC St. Pauli, Levi's transforms hospitality space into cultural infrastructure: a working music studio for young people, artists and matchday stories. What if sponsorship left something genuinely useful behind?

INNINGS gives European baseball a cultural home—connecting the game with music, style, identity and the stories around it. How can an editorial platform make an overlooked sport meaningful to a wider audience?

LÖFFLER turned a 100-kilometre ride through Munich into a shared cultural experience for 60 cyclists—combining performance, community and editorial storytelling. How can your brand become part of a community's real rituals?

Street Culture Dialogs brings brands into serious conversation with the people, codes and communities that shape street culture. What can skateboarding, BMX and breaking teach organisations about creating genuine belonging?

No one wants even more everyday stress—especially when it comes to their own health. With TK’s digital services, we show that you can take control of your health yourself. This reduces stress and increases quality of life. You can skip stress. We’ll make it happen.

The TK campaign demonstrates: Health doesn’t arise from obligation, but from ability. With genuine “Empowering You” moments and the “You can. Let‘s do it.” approach, TK makes self-determined health accessible and likeable.

Urban Hitters Collective opens golf to new perspectives through original formats, honest conversations and shared experiences rooted in culture—while respecting the game itself. How can an owned cultural platform transform participation into lasting relevance and a genuine sense of belonging?

The Emoji® from the ALDI collection campaign are back and shine in a new design around the world of music.

Inspired by the colors of the sky, the exclusive First Class loungewear collection by artist Sho Shibuya and textile brand Tekla sets a new standard for comfort and style. Developed for Lufthansa’s Allegris cabin concept, each piece reflects the fusion of art and travel, transforming privacy and individuality into a true luxury experience above the clouds.

„Change the name, end the stigma.“ A global campaign to rebrand HIV.

In order to position the Lufthansa Group consistently in 81 markets, continuous production, adaptation and transcreation is required for all communication channels.

How can we draw attention to the immense global damage caused to natural forests by meat consumption?

Sungrow position themselves as an innovative partner for PV installers in the key markets Germany and Poland.

Bring down a monopoly? UnipolMove shows how new paths can be broken.

A strong packaging design and an even stronger corporate design. The result: a holistic brand.

German discounter PENNY sold nine products at their true cost and therefore at the best price – well, not for customers, but for the environment. Because while we are supposedly saving money, every single purchase has an impact on our nature.

In a 360-degree PR and content campaign – World Milk Day, we communicate "what makes milk so valuable".

ZDF was about to release the bestselling film adaptation of "The Swarm". To highlight this relevance to the target audiences, the campaign utilized the "swarm strategy." Various campaign phases converged into a communication swarm that was impossible to ignore.

The first bank account that offers interest on breastfeeding.

With around 95 apprentices across three locations, Jaisli-Xamax is committed to young people. Many pupils don’t know how exciting life in the electrical industry can be. To change this, Jaisli-Xamax is meeting 12 to 15-year-olds where they spend their time most: on TikTok.