Relevance at Scale for MediaMarktSaturn
Challenge Addressed
Modern marketing organizations are expected to become faster, more efficient and more effective while managing increasing complexity.
Common challenges include:
- Too many systems, handovers and process steps
- Complexity across markets, channels and touchpoints
- Balancing local relevance with global scale: 11 markets
- Integrating AI and automation into existing structures
- Scaling content and personalization economically
Key Insights
Complexity is the real challenge.
Growing complexity is created by systems, processes and handovers rather than a lack of technology.
The marketing value chain must be connected.
Creation, production, data, automation and distribution create the most value when they operate as one system.
AI must simplify the entire process.
Its greatest impact comes from automating and improving the end-to-end marketing workflow.
Scale and local relevance are not a contradiction.
Central processes and strong market involvement can create both.
Rethink your marketing model for the AI era
We’ll assess your marketing organization in terms of process complexity, automation potential, governance and asset reuse to see how we could reimagine your operating model.
The Real Business Benefits
Reduce complexity
Simplify processes, eliminate handovers and create a more connected marketing value chain.
Increase speed and efficiency
Accelerate the path from briefing to activation through automation and simplification.
Scale relevance
Combine central governance with local market involvement to create relevance at scale.
Proof Point
Tracking Impact
MOMENTUM is being rolled out across 11 European markets and is based on a joint operations, service and technology unit between client and agency.
Targets include:
- 50% shorter lead times from briefing to activation
- 80% automation
- Elimination of 5–6 process steps
Up to
50 %
cost-savings in 5 years is the goal
Take a deeper look
Explore our The MOMENTUM Model offering and learn more about our approach, capabilities and opportunities for your brand.
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