ConversationFabric

Video ads that follow the electricity mix: Mediaplus adjusted Dr. Hauschka’s videos based on the share of renewable electricity. Calculated at 51%* less CO2 per impression.

Playmobil Sky Trails let Generation Alpha experience an analog toy digitally: as an immersive Roblox game that millions of kids played before they ever held it in their hands. Reaching Gen Alpha takes more than classic media plans — we show you how it's done.

De’Longhi used Reddit to reach new target audiences with the Eletta Explore and demonstrate brand impact within the media mix – achieving measurable success in ad awareness, especially among daily coffee drinkers.

How do you establish a snack as a symbol for conscious relaxation in the stressful everyday lives of your target audience? Mediaplus brought the Saltletts PausenCracker to exactly where life pulses and the target audience needs a break: with situational DOOH targeting and guerrilla actions. One break that works: +23% more sales for the PausenCracker!

A digital alert network that makes missing child reports visible crossmedia and in real time – directly on the DOOH screens in our cities.

With “Run the G,” Geizhals combines smart price comparison with the running community, generating buzz and fostering engagement.

Two genres, two target audiences, one series that brings them together and, through our strategy, made its way onto the ZDF streaming platform.

Maximum involvement for the new toy series "Bakugan" - Spin Master inspires with a cross-media 360° campaign.

Every year, around 300,000 road accidents are caused by poor eyesight. Together with Apollo and thjnk Germany, we launched an eye-catching awareness campaign to mark "World Sight Day".

Target group-oriented prevention, creative approach – a campaign on equal terms that encourages young drivers to act safely and responsibly.

Spectacular brand activation on Berlin’s landmark - the TV Tower - for maximum visibility in a highly competitive market. How could your brand make use of the decisive moment in your target audience’s everyday life?

Mediaplus and the creative agency Philipp und Keuntje are fighting against homelessness. For the 30th anniversary of Hinz&Kunzt, we are launching an unusual campaign: homeless people become artists. With emotional works of art, exhibited in places that reflect their world, we create attention.

An out-of-home campaign turns the early evening into the new prime time. With programmatic precision and monumental murals, Germany ripens orange in the sun. What if your next campaign moved people in just the same way?

An innovative cross-media campaign, which links DOOH screens with hyper-local audio ads to create audio-visual synergies. What if DOOH and audio worked perfectly together in your next campaign, too?

With the Native Campaign Cockpit (NCC), we brought Siemens Xcelerator credibly to B2B decision-makers – and delivered above-average performance that led to an international campaign extension.

Siemens builds trust with tech talent through transparent communication on Reddit - where authenticity matters and genuine conversations happen.

Nostalgia as a cheat code: Mediaplus, together with Serviceplan, sends Millennials on a cross-media journey back to the 2000s - and directly into the ZDF Streaming Portal. What memories could be reactivated for your next campaign?

From unknown channel to sought-after source for series: How ZDFneo won the attention of young viewers with innovative special ads and multiplying effects.

Retired THW field gear becomes a campaign symbol: An upcyclingmural, handcrafted products, and creator partnerships turned theorganization's 75th anniversary into a nationwide "GesprächsStoff“ (= ConversationFabric). What could make your next campaign a realtalking point?

From anonymous direct bank to trusted life companion: How ING Germany played its way into the hearts of its target group.