ConversationFabric

De’Longhi used Reddit to reach new target audiences with the Eletta Explore and demonstrate brand impact within the media mix – achieving measurable success in ad awareness, especially among daily coffee drinkers.

With the Native Campaign Cockpit (NCC), we brought Siemens Xcelerator credibly to B2B decision-makers – and delivered above-average performance that led to an international campaign extension.

Siemens builds trust with tech talent through transparent communication on Reddit - where authenticity matters and genuine conversations happen.

How do you establish a snack as a symbol for conscious relaxation in the stressful everyday lives of your target audience? Mediaplus brought the Saltletts PausenCracker to exactly where life pulses and the target audience needs a break: with situational DOOH targeting and guerrilla actions. One break that works: +23% more sales for the PausenCracker!

Nostalgia as a cheat code: Mediaplus, together with Serviceplan, sends Millennials on a cross-media journey back to the 2000s - and directly into the ZDF Streaming Portal. What memories could be reactivated for your next campaign?

An out-of-home campaign turns the early evening into the new prime time. With programmatic precision and monumental murals, Germany ripens orange in the sun. What if your next campaign moved people in just the same way?

From unknown channel to sought-after source for series: How ZDFneo won the attention of young viewers with innovative special ads and multiplying effects.

A digital alert network that makes missing child reports visible crossmedia and in real time – directly on the DOOH screens in our cities.

Retired THW field gear becomes a campaign symbol: An upcyclingmural, handcrafted products, and creator partnerships turned theorganization's 75th anniversary into a nationwide "GesprächsStoff“ (= ConversationFabric). What could make your next campaign a realtalking point?

Our innovative media stack combines data-efficient targeting with impressively sustainable, high-impact formats, proving that relevance does not require cookies.

Target group-oriented prevention, creative approach – a campaign on equal terms that encourages young drivers to act safely and responsibly.

From anonymous direct bank to trusted life companion: How ING Germany played its way into the hearts of its target group.

Mediaplus and the creative agency Philipp und Keuntje are fighting against homelessness. For the 30th anniversary of Hinz&Kunzt, we are launching an unusual campaign: homeless people become artists. With emotional works of art, exhibited in places that reflect their world, we create attention.

LinkedIn introduces #ConversationsForChange in public space through a collective artwork.

With mobile occasion and geo-based targeting, we fight against polluting paper cups.

How can you advertise sustainable products if the advertising practices themselves are not sustainable?

In the fight against inflation and food waste, the online provider Motatos offers a suitable alternative. We developed the world's first inflation targeting by smartly connecting different data sets.

How do you convince the demanding ski touring community of an unusual product made from recycled coffee grounds? Schoeffel shows how it's done!

Finding an optician's target group via their browser settings? Zoom Level Targeting makes it possible.

With a strong focus on product presentation and tailored communication, Eterna was able to succeed in a highly competitive market.